Koorong

Koorong's ecommerce transformation centred on migrating from CommerceTools to Shopify, delivering a custom-built online store supported by a carefully selected technology stack, seamless third-party integrations, and improved operational efficiency.

• Migrate Koorong's ecommerce platform from CommerceTools to Shopify with minimal business disruption.
• Create a custom Shopify experience that reflects the Koorong brand while improving usability and performance.
• Consolidate and modernise the ecommerce technology stack to reduce complexity and ongoing maintenance.
• Preserve SEO rankings, customer accounts, order history and loyalty data throughout the migration.
• Provide a scalable platform capable of supporting future ecommerce growth and omnichannel retail.

• Custom Shopify theme tailored to Koorong's brand and customer journey.
• Complete migration of products, customers and order history using Matrixify.
• Advanced search and merchandising powered by Algolia.
• Personalised product recommendations powered by Algolia.
• Migration of loyalty program from Yotpo to Okendo
• Migration of wishlists from a custom built tool to Swym.
• Migration of email marketing from Emarsys to Klaviyo.
• Product feed management using DataFeedWatch.
• Custom Shopify apps developed for Free Gift With Purchase functionality
• Shopify POS rollout across 16 retail locations.

Koorong serves a broad customer base, including individuals and families purchasing Christian books, Bibles, gifts, music, and educational resources. Its audience also extends to churches, schools, and ministry organisations seeking trusted Christian products for their communities. With a strong national retail presence alongside its online store, Koorong's customers expect a seamless omnichannel shopping experience, whether purchasing in-store or online.

Shoptimise successfully migrated a large-scale ecommerce business to Shopify and increased the online store conversion rate from 1.22% to 6.78%, demonstrating the commercial impact of the new platform and UX conversion rate optimisation strategy.